Web Site Planning It is vitally important that you plan your web site carefully. Too many businesses make the mistake of launching a web site without any planning, developing sites that just do not target the right audience and that are difficult to read and navigate. Before you even start to consider a web development, you need to think about:
What you want the web site to achieve?
Who is going to be responsible for it?
How much resource you are going to put into it? - e.g. money, staffing etc.
Who you are targeting?
How you are going to handle enquiries and fulfil orders?
How you are going to promote the site? Once a clear strategy has been agreed, we will then put together a web site design that matches your objectives. Of course there is no point in developing a web site if it cannot be found, and that is why we always design them to be search engine friendly, exploring web site promotion options to improve the visibility of your site. International Marketing
In case if you are already involved in international marketing or are considering this, the Internet is the ideal global marketing tool. The factors that you will need to consider when developing your web site for an international market are:
Audience - Who are you trying to reach
Local Search Engines
National Domain Names (.com, .net, .com.cn or .cn)
Countries
Language
Law and taxes
Costs DuJun Studio offer a number of services to support your international Internet marketing activities, including translation, advice on domain name choice, web hosting and the appropriate web promotion strategies. How To Find New Customers
The Internet is a fantastic business development tool. There are a number of techniques that can be used to attract customers to your site. Before you even start to consider a web development, you need to think about: Viral marketing:
Use the multimedia power of the Internet to spread a message from user to user. Direct e-mail:
More cost effective than traditional direct mail. Search engine registration:
Use search engines to direct visitors your sites. We are specialists in search engine optimisation and registration and can help to ensure that your site comes up high in the major engines. Banner advertising:
We can advise you about the best sites on which to advertise and help to develop your banner. Speak to us about your requirements and we will provide you with a plan that meets your business development objectives. Customer Retention - 'Sticky Factors'
Once a customer has found you through the web, it is important that everything is done to retain that customer. There are 3 major aspects to keep the customer on your page: Time:
Keep your customers online for as long as possible. Repeat visits:
Keep them coming back as often as possible - Favourites, games, chat rooms, newsletters, latest news, etc. Data:
Get as much information from them as possible in terms of contacts, likes, dislikes, etc. These are just a few techniques that can help to retain customers: Regular updates:
If you never update the site, why should they come back to you? E-mail Newsletters:
Keep your customers informed about what is happening by sending them newsletters detailing new product information, special offers etc. Trade news feeds:
Make your site provide up to the minute information about what is happening in your industry or in the world generally. Free articles and reports:
Keep customers interested by putting relevant articles and reports on your site for them to download. This also helps to establish you as an authority in your particular subject. Free Electronic Greeting Cards:
The idea is that the recipient of an Electronic Card will visit your web site to pick it up. If you want to give them a try, you could get some here. We can help to make changes on your pages to ensure that your visitors come back again and again. Increase Your Sales
Any sales professional will tell you that it is much easier to generate increased sales from an existing customer than it is to find a new customer. One of the best examples of smart selling via the web is on Amazon.com. If you search for a book on the Amazon site, on the left hand side of the screen, a message will appear saying 'Customers who bought this book also bought…' and will list other books for your consideration. You can also direct visitors to other parts of the site, to consider products and services that they hadn't previously noticed. This can be done in a number of ways, for example:
Click-throughs
Good web site navigation
Clear design
Direct emailing We can work with you to ensure that your site is developed to maximise the cross selling of products and services. Off-line Support And Off-line Marketing
Off-line marketing can be a very useful way to raise awareness and develop a strong identity for your brand or company. Off-line marketing can be quite expensive and you will need to decide whether the activity is cost effective in terms of your marketing objectives. Examples of off-line activities: Content update and site maintenance
We can help your company keep your website fresh, up-to-date and valuable Advertising:
Printed and broadcast media; outdoor media etc. Direct marketing:
Telemarketing and direct mailings can be used to specifically target your audience. Publicity:
An excellent way of reaching your target audience, more cost effective than advertising. Site launch events Writing and issuing press releases Leafleting We have worked with numerous companies based both on and off line to develop promotional plans to support the promotion of their web sites. | 
