Search Engine Optimisation With the increasing number of web sites being developed every day, all businesses should be optimising their web sites to achieve top rankings within search engines. Search engines now rely on different criteria for ranking web sites which include: link popularity, keyword density and appropropriate META-tag usage. What do we provide: Review your existing web site and your main competitors to check your current search engine ranking Detailed analysis of your web site to ensure maximum compatibility with the search engines Keywords Development of an extensive list of the most important keywords and descriptions for your site to help generate extra traffic Recommend the changes for you web pages to be made Upload your new and changed pages on the Internet Submit your pages to the major search engines Report your position and ranking on each search engine Track the number of visitors, where they came from, and what keywords they used to find you And much, much more Web Promotion References To achieve impressive results with your web site you need professional search engine optimization and promotion to be performed. On this page you can find a list of our web promotion references: companies and web sites we are affiliated with. Based on our accumulated experience from working with real web sites and real people, we can guaranty you visible results and most appropriate and affordable search engine promotion solution to match your requirements. We will make your web site successful and cost effective. Search Engine Registration Search engines and search directories are the most commonly utilised tool that Internet users use for finding information. Search engines are now looking for reasons to exclude pages from their directories, and it is also becoming increasingly difficult for companies to achieve a listing in the top 40 results of the most popular search engines. Designing and optimising sites to be 'search engine friendly' is one of our major areas. We can deliver results in terms of the positioning of sites in search engines, often on the top rankings for key words and phrases. Obviously, a listing in the top 10 of search engines has a dramatic effect upon site traffic, with thousands of potential new customers visiting your site. These are examples of top search engines and directories: Baidu, AltaVista, Google, Yahoo, Excite, Hotbot, Lycos, MSN, Netscape and Webcrawler. We can guaranty your placement into first pages of search results. Take a look at these impressive search engines registration results below: If you are not aware of whether your website has been designed to be search engine friendly and whether this has been optimised since launch, then your website positioning could well be quite low. Direct E-mail / Newsletters Direct E-mail or newslette is an effective way of promoting your site. The advantage of using E-mail rather than traditional direct mail is that your message can be sent anywhere in the world and is delivered within a few minutes rather than days. The second big advantage of e-mail of course is that it is much cheaper to send messages in this way. But just like traditional direct mail, E-mail also needs to catch the attention of the reader or else it too will end up in the trash can! We have worked on a number of different campaigns for clients, which have increased traffic to their sites. There are a number of techniques that can be used in a direct e-mail campaign, such as: Text Only E-mails Text only e-mail is small in size and can be received by all e-mail users. If you are unsure of the viewing facilities of the recipient, it is best to send your message in a text only format the first time. HTML and rich media e-mails With HTML messages users can receive pictures, animations, sounds, attachments and can utilise hyper links! Another use of HTML is to attach animated banners with a hyper link back to your site. We have found these to be very effective in grabbing the attention of the recipient. Banner Ads What makes a banner ad click-worthy? Start with the standard specifications, then apply your sense of design and productions skills. If you think that sounds easy, think again. Creating an effective and professional banner ad requires time, experience and patience. As in any form of communication, your banner ads should be designed with your audience in mind. There are many ways to decide what your banner should say and how should it look, but remember: Animated graphics work better than static ones. Using words like "Free" and "Click Here" generates more click-throughs. Posing questions seems to attract more attention. Bright colors work better than pastels. No matter what you decide to go with, we will always provide you with several professionally designed samples of completed work to choose from. Viral Marketing What would motivate your customers to spread the word to their friends or colleagues: is it cost savings, free products, valuable information or being cool? Once you have an idea of what motivates them, you can put together your plan. You need to find innovative and cost-effective ways to become visible, to create a sense of trust and to initiate action. Viral marketing does all of these things because it uses your customers as the marketing channel. Viral marketing works best with communications products and services that require more than just the purchaser to make them work. Some of the viral marketing techniques: Multimedia files (video, sound or animation clips) Greeting cards available online Trial or free downloads Send this page to a friend Free interactive games Write articles and post them on the related sites So how can you implement viral marketing? Link Exchange / Banner Exchange One of the great advantages of the Internet is that users can surf through different sites to find the information that they are looking for. The way that this is done is through developing a series of links between sites. Developing site links begins with online research or "web research" to find sites that complement your own. A good link exchange will result in more traffic coming to your site from related sites. More links to and from a site are also seen by some search engines as a sign of popularity, so site linking is a crucial factor in search engine optimization efforts. DuJun Studio will make direct contact with potential sites to request a link exchange. Get quality traffic coming to your site for free: We have developed a unique link (banner) exchange system for both businesses and personal websites. Your link will be visible for free on hundreds of sites around the world! MyFreeBanner can provide you with very effective advertising that is focused on site category or geographic location. Try it and you will get results today! We have several years' experience in the identification and development of link networks for our clients. |